Online moving image platform, Flatness relaunched earlier this year. After an IRL screening of contributor Dan Walwin’s videowork at Whitechapel Gallery in London, Flatness curator Shama Khanna and I started talking over email and phone. In the conversations written up below we discussed the new programme; exhibiting and distributing art online; working against “extractive and manipulative big monopoly platforms”; as well as the internet’s US white male power skew; and the unequal distribution of opportunities for people of colour in the art industry.
The first Flatness programme ran from 2013 to 2015 and featured moving image and text from Ed Atkins, Anthea Hamilton and Mark Fisher. Shama also curates the screening series, Non-Linear (2017+) and teaches Experimental Film and Curating at Kingston University and Royal College of Art. The new 2019 programme includes artist contributions from Dan Walwin, Nikhil Vettukattil, Lucy Clout (2015 Jerwood/Film prize winner), Adam Farah and a commission by Rehana Zaman (2019 Jarman Award shortlisted) is in development right now.
Henry Broome: How did Flatness first come about and what made you relaunch the platform this year?
Shama Khanna: The first iteration was an extension of a moving image programme of screenings I curated for Oberhausen Short Film Festival, Flatness: Cinema after the Internet, which included contributions from Ed Atkins, Anthea Hamilton, Oliver Laric, Ghislaine Leung and many more artists. Viewership was limited by geographic proximity and access to the festival – the website provided a platform for remote online audiences to view the works, as well as space to expand discussion with commissioned texts by Mark Fisher, Mercedes Bunz and other thinkers. The platform’s programme speculated on the potential for online audiences to be creators of the work (producer-consumers) and examined subjective, historical and labour relationships flattened by the screen.
The new 2019 programme developed out of the political ruptures of 2016, also #MeToo, #BlackLivesMatter and the Arab Spring, movements mobilised by the internet. It’s also a reflection of my lived experience of the art industry where people of colour are in token ways hypervisible but structurally disempowered.
The platform provides a critical framework to understand social media’s empowering potential against its ultimately extractive and manipulative business models, as shown by Zuckerberg’s infamous hearing last year. I think Flatness offers a mouldable alternative. You don’t need to log in or pay to view works. The site’s free and open to all – it’s still possible to build your own spaces rather than succumb to the format of big monopoly platforms. As the founder of the World Wide Web, Tim Berners Lee said, the future of the internet relies on individuals making and adding to their own sites, and keeping control of their data.
The platform is engaged in exploring and building online communities. Lucy Clout’s recent work looks at intimate internet relationships. Also, the comments section provides a forum not only for the artists and viewers to talk about the work but to also share articles and ideas, something like the space for skill-sharing and connection it was hoped the internet might be back in the 90s.
Right! The comments thread is the feedback loop I always wanted for the site. So far it’s been slow to take off, maybe because we’re all so invested in the validation system of ‘likes’. I’m not interested in gamified posting – I hope it’s simply a space away from Instagram, to be slower and more reflective.
Lucy Clout’s work for Flatness marks a departure from earlier experiences of using web message boards to connect with people with similar concerns and desires. For part of it, she repurposed Focusmate, a productivity app for freelancers to work remotely alongside each other via webcams. Lucy invited people to simply share virtual company with her, de-weaponising the camera as a tool for (self-)surveillance, instead reinvigorating its capacity for social exchange and emotional support.
How does the site’s UX influence the viewer’s experience of the works?
The UX is much less slick than we’re used to with other applications, which I don’t think matters so much, keeping this slowing down in mind. Although some people think it’s an oversight, I think the designer, Gailė Pranckūnaitė, is pretty on it! Of course we’re working on a small DIY scale, so I don’t know if UX was even mentioned through the design process.
There are definitely holes which allow the artists room to manoeuvre. For example, Dan Walwin’s ‘Devil Floats Out to Meet You’ overcomes the interface enough so that the viewer feels in control: directing the order one experiences the video materials at will. I feel this is what theorist Sandy Stone describes in her book ‘The War of Desire and Technology’ as computer technology being an extension, or prosthesis to our instrumentality – like pirate radio or the speech-generating device Stephen Hawkings used to communicate his ideas. A kind of co-becoming with the computer. Similarly Nikhil Vettukattil’s application ‘Analog for Listening’ presents new possibilities for reimagining sound as light and other transmutations. Elsewhere, Adam Farah evokes a pre-app history of the web through Flatness’s post-app site, collecting what they call ‘diasporic technologies’, such as old phones and iPods sourced through second-hand markets, and long-defunct Limewire, pointing to another peer to peer informal economy of torrenting sites which Farah still makes use of to share their love of R&B and ‘90s Garage.
Critics of post-internet art say it not only reproduces the sort of social media narcissism it supposedly ironises; but also argue it’s monocultural, predominantly white North American-Western European. Flatness doesn’t make any direct claim to the post internet, but how does it work against its criticisms?
I would say, the internet itself is skewed by White north American men, who’ve had the privilege of building it: voice assistants can more effectively understand male voices; facial recognition works better with white faces; and back in 2014, I remember Apple was shown up for launching a health app that monitored metrics like sodium intake but not menstruation. From its roots as a tool for the US military through to the neoliberal economics of the net furnishing the 1% and treating the rest as disposable worker bees, it ideologically repels the people it wasn’t made as a tool for.
I have mostly regarded the term post-internet art as a cynical marketing ploy by dealers to make digital art sellable rather than simply copy-able. But ultimately what happened at LD50 Gallery revealed post-internet’s darker fascistic inclinations. Flatness is much more concerned about the #’s mentioned earlier, as well as artistic web activity before 2000, most notably Cyberfeminism, crucially with its frame widened by thinkers like Paul B. Preciado, artist Mhysa, and now Flatness’ contributors!
Flatness is Arts Council funded and content is free to view, unlike online art sites like dis, which have fee-paying subscription models. How does this affect the works’ content, development and distribution?
It’s much slower! At the moment, it’s dependent on my teaching schedule and energy levels to apply for funding and hopefully follow through. But it’s a luxury to have the freedom to invite artists to contribute without needing to make money from the site.
Works resist commodification in some senses. Dan Walwin is intermittently adapting his work (which makes it tough to document!); Rehana organised a dinner for South Asian trans and womxn practitioners, which so far has little visibility save for a few instagram responses from guests; and Lucy has held private ‘virtual company’ sessions and given me a present, which may have no public value at all.
The 2019 commissions are fewer and better funded which has also meant they’ve been longer in development. Each project evolves through conversations with artists – I don’t try to control the outcome. They’re are invited as ‘contributors’, and visitors are free to post events in the calendar, comment and even upload work or links on the site. These have been my recent efforts to open out the commissioner-commissioned one-way dynamic.
I’d like to decentralise the site further from my curatorial influence, perhaps reconstitute it as a collectively run co-op, so there’s more of a sustained and sustainable momentum behind it. I was tempted by the idea to leave a Flatness video channel open on the site for people to upload their work although Youtube no longer allows this. Perhaps, this time around, Flatness relates to the flattening of monopolies through everyone working on their own sites away from the control of FB and Ggl who profit from our free-labouring.
But while Arts Council has helped support Flatness, arts funding and job opportunities in the art industry are still racially and socially unequally distributed, despite attempts to redress the balance.
As a brown British womxn, it’s been extra hard for me to find work in art institutions and the website is a response to this. The funding the project received last year is enabling. But, through my research, writing and connections I’m building, I’m really trying to question the nature of representation and whether it’s still interesting to marginalised artists; does focusing on it help them to create or does it repeat old traumas? If not, then we need to redefine concepts like visibility, value and care to help enable practitioners sidelined by an art experience dominated by white patriarchal capitalist conventions. Along with the artists I’m working with, particularly Rehana, Adam and Natasha Lall who’s just published a short text on the site, I am aiming to move out from the margins, on our own terms, thriving while making sure to examine our own complicities as we go. Flatness and my other project Non-linear symbolise a rejection of hierarchies and received ideas like ‘progress’ which have failed so many.
- Right Shift: Morgan Quaintance on the end of post-internet art, Morgan Quaintance, Art Monthly 387, June 2015
- Is it OK to Punch a Nazi (Art Gallery)?, O.D. Untermesh, Mute, 16 February 2017
- The Californian Ideology, Richard Barbrook and Andy Cameron, Mute Magazine Vol. 1, NO. 3, CODE, 1 September 1995
- Decolonial Aesthesis: From Singapore, To Cambridge, To Duke University, Walter Mignolo & Michelle K. for Decolonial AestheSis in Social Text Journal, July 2013.
- The great breakup of big tech is finally beginning, Matt Stoller for The Guardian, September 2019
- Threads, Sandeep Parmar, Bhanu Kapil and Nisha Ramayya, Clinic 2018
- The War of Desire and Technology at the Close of the Mechanical Age, Allucquère Rosanne Stone, MIT 1996
- Cyberfeminism 2.0, Radhika Gajjala, Peter Lang Publishing 2012
- Suffering with a Smile Mark Fisher, The Occupied Times, 22 June 2013